VIDEO PRODUCTION

30 Sec +

It is the process of generating two or three-dimensional moving images in a digital environment.

2D/3D animation can be used to animate characters for commercials, television, and movies, creating unique actors that can be used to do just about anything.

2D AKA: Cell (Celluloid) Animation

3D AKA: CGI

30 - 90 Seconds

It's a video that usually promotes a product, service, or brand. It is pushed out to an audience and backed by media spend.

Can be many formats, including scripted creative, docu-style, animated.

AKA: Sponsored, Pre-Roll, Branded Content.

1 - 60 minutes

Corporate videos promote your corporate image, sales, and new products, increase recruitment, provide orientation, and increase employee motivation. Most corporate video productions are designed for corporate meetings & retail point of sale. A  corporate video can be used in a business setting and serve many different purposes: Training, instructional, and safety video for employees.

AKA: Promo Video.

30 Sec - 30 Min

It is a video whose primary purpose is to educate. 

Educational Video has many formats that promote an idea or theme, rather than an organization.

AKA: PSA, Explainer, How-To, Community initiative.